?? Visit TCL multi-brand general manager Dai Kai
Just come home appliances in 2005 were to occur during the year several events should be fresh in memory, both manufacturers in the "black and white with" or chain in the "territorial expansion", whether it is "believed core" solar energy technology R & D success or recognized, all are encouraged to forward their own progress in changing. Some people say that the Chinese home appliance industry is relatively mature industry, but some people said, China's home appliance industry has yet to be mature, in some product areas, enterprises are indeed still in the initial competition stage and mature in some product areas, we can already see to the industry appeared before the top ten. Haier, TCL, Midea, Hisense and other well-known brand for the people is recognized in the industry's most powerful, but they also do not who will stay to live their own pace, now is the seventh of the Chinese home appliance stage of maturity, and flame is see bloodshot, fixed today, tomorrow will be voted out of years, we look for other ways Ye Hao, innovation whether, in short you have to "change."
End of the year is the busiest time of each enterprise, summed up busy busy busy with all the activities planned social activities, while TCL has chosen to the world at the end of 2005, the Walt Disney Company released its cooperation with the U.S. consumer electronics products. Occasionally we have seen cartoons before a small refrigerator, a small cartoon of MP3 or Audio, but never seen a brand launch lineup in time for the cartoon series, in household appliances, TCL is the first. In my eyes, TCL is always moving, news and more business is not necessarily good business, but no news of the company is definitely not good business. No matter in which the whole of 2005 there will be hot on the figures of TCL, TCL Mobile and Alcatel business there, flat-panel TV?? TCL come from behind, popular small appliances are also involved in TCL ... ... we do not have surprised TCL and co-operate, but need to consider Disney Why only selected TCL, TCL, why go cartoon line.
TCL multi-brand general manager Dai Kai
The next three years, the Chinese cartoon market will show annual growth rate of 110%, and its prospects are bright.
TCL's domestic R & D and manufacturing capabilities and quality control of the Disney cartoon characters can quickly enter the market of electronic products, which is an important reason for Disney choose TCL.
A truly powerful enterprises, should be constantly innovating, and development.
TCL-Disney, you chose me, I choose you
About the original purpose of the collaboration with Disney, TCL multi-brand general manager Mr. Dai Kai said as the leading consumer electronics companies in China, TCL has already formed a multi-media electronics, mobile communications, including digital electronics, cultural groups, including a variety of industries, brand value reached 33.666 billion. In 2004, TCL Group's sales of more than 40 billion, exports of 2.18 billion U.S. dollars. The Walt Disney Company is the world's largest multinational media groups, brand value to reach 32.5 billion U.S. dollars, its sales of licensed products in 2004, more than 40 billion U.S. dollars. Disney authorized TCL development, manufacture, sale Disney brand consumer electronics products, such win-win relationship between the close of business on the TCL is another operating mode of exploration and innovation. Simple consumer electronics products, competition has been fierce, but the cartoon consumer electronics market in China is still in early development. According to an authoritative survey, the next three years, the Chinese cartoon market will show annual growth rate of 110%, and its prospects are bright. "We believe that the electronic listing of TCL Disney Magic, will open a new Chinese consumer electronics market segments and the door cartoon electronic products, electronic products and will lead China into the consumer's personality, fashion, entertainment, new era of rejuvenation, "says Mr. Dai Kai.
In China, with production capacity of consumer electronics companies a few, have jumped on the wheel of the Disney ship, the outlook will be very considerable. However, the coverage is too consumer electronics, and energy in each product can do a balanced development of the enterprises are very difficult. Disney this international brand in the world to select partners certainly strict requirements, and how he eventually spotted TCL's it. According to Mr. Dai Kai say, TCL in China R & D and manufacturing capabilities and quality control, together with TCL at distribution and service system can guarantee that TCL walk in R & D and production and sales of front end, and the TCL Group's business scope has been cover all consumer electronics, Disney cartoon characters can quickly enter the market of electronic products, which is an important reason why Disney selected TCL. The Chinese market as cartoon characters gaps in consumer electronics and great potential market for consumer electronics products will be Disney's new growth point.
Cartoon consumer electronics market, promising Disney's cartoon character is famous in the world as a whole, people who love their children must not be limited. The TCL-Disney Magic to their consumers electronics located in the complex with the cartoon, young, fashionable people and children on consumers. Concrete can be divided into:
1, 3 home-based small family N additional amenities N kids like to buy for their children
2, elegant style of young urban women
N cartoon fans like Disney cartoons, this collection of purchases
N increase of amenities N his mind cartoon plot Young people aged 3,18-35 N increase of amenities
N follow the trend of consumption